Art Direction | Bic

This is a project for my art direction class. My tag | Bic, it's washable. Use a Bic pen before you do something to your body that you might regret.

BIC
Uncap Possibility.

Bic campaign for class for advertising class. The concept is that some things are permeant and some aren't. Instead of  just getting some tattoo or piercing why not try it on for size first and you can do that with a BIC.


Magazine, outdoor, web banner, and mustache app.
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